Popeyes Louisiana Kitchen! Friday, Feb 24 2012 

  • Popeyes is the world’s second largest quick service chicken restaurant group. As one of the many businesses founded in Louisiana, Popeyes relies on the culture and heritage of Louisiana, including some funky jazz to advertise its ever growing chain.

As seen in Popeyes’ culinary heritage section in its website, Popeyes has Louisiana and its accompanying cultural aspects ever at heart.

http://popeyes.com/heritage.php –POPEYES WEBSITE!

  • Within its advertising/retailing market Popeyes manages to use several Louisiana factors that overall have made the business what it is today.
  • Many of Popeyes radio and tv advertisements utilize the Louisiana influence with the help of funky New Orleans style jazz music including their “Love that chicken” jingle.
  • Popeyes recognizes the influence that jazz has on not just the community of New Orleans, but Louisiana as a whole to boost their overall success. —–> Smart Move Popeyes!!!
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  • http://gabesirt.files.wordpress.com/2010/08/home_jazz_man.jpg
  • Another popular advertising tool is the recent use of Annie the Chicken Queen in the Popeyes commercials that run on television. According to the company Annie is suppose to be “honest, vibrant, youthful and authentic”, much like the jazz music that often accompanies their other advertisements.

CHECK OUT ANNIE HERSELF

http://www.youtube.com/watch?v=BAw_8E_sJWk –POPEYES COMMERCIAL!

Posted by Margaret Roberts

Music for Tomorrow Friday, Feb 24 2012 

  • Is a non-profit organization whose mission is to stimulate the creative economy by creating opportunities for jazz musicians and by creating more public awareness for jazz music
  • Was launched in New Orleans in 2006 after Hurricane Katrina to help displace jazz musicians
The Significant Role Arts Play in the U.S. Economy
  • Arts generate $166.2 billion in economic activity
  • Arts support 5.7 million jobs
  • Arts return nearly $30 billion to the government each year

http://eliteprofessionals.org/2011/12/30/music-for-tomorrow/

The Significant Role Arts Play in New Orleans’ Economy

  • Cultural festivals, such as New Orleans Jazz and Heritage Festival and Essence Festival, draw record-breaking attendance
  • In 2010 alone, 375,000 people attended New Orleans Jazz and Heritage Festival
  • Tourism is the largest industry in New Orleans and  second largest in Louisiana, with jazz music playing an integral role
  • Tourism generates $5 billion in visitor spending and $250 – $300 million in tax revenues

http://www.usatoday.com/travel/destinations/2009-04-08-new-orleans-conventions_N.htm

Posted by Aimee Dominguen

The New Orleans Jazz and Heritage Foundation Friday, Feb 24 2012 

The New Orleans Jazz and Heritage Foundation:

http://www.jazzandheritage.org/

A non-profit organization with the mission:

“To promote, preserve, perpetuate and encourage the music, arts, culture and heritage of communities in Louisiana through festivals, programs and other cultural, educational, civic and economic activities.” (http://www.jazzandheritage.org/about-us)

 

The foundation promotes musical education through various programs, which include:

-The Don “Moose” Jamison Heritage School of Music

  • Free weekend music program that teaches middle school and high school students in a classroom setting jazz theory and hands-on music instruction.
    • The program prepares for the students to perform in many different concerts, including New Orleans Jazz Fest.

http://www.jazzandheritage.org/our-events

-The Preservation Hall Junior Jazz & Heritage Brass Band

  • Band that teaches middle school students the history, theory, techniques of the traditional New Orleans brass band.
    • Through this band students also perform throughout the city of New Orleans particularly in marching bands.

-School Day at the Fest

  • Is a field trip for 1,500 students to have behind the scenes tour of Jazz Fest.

The foundation puts on a variety of cultural and musical events in the city, which include:

  • New Orleans Jazz & Heritage Festival
    • 2 weekends of music
    • Brings in over 100,000 visitors to New Orleans
    • $300 million to local economy

http://www.jazzandheritage.org/our-events

  • The Jazz Journey Concert Series
    • Modern American jazz music
  • Jazz & Heritage Gala
    • Raises money for the Foundation
  • Tom Dent Congo Square Lecture Series
    • Monthly lectures on different topics of culture and society
  • Jazz & Heritage Archive
    • Art gallery in the French Quarter

Posted by Maddie Gunter

We’re Jazzed You’re Here! Thursday, Feb 23 2012 

Instead of saying “Welcome to New Orleans,” our city says….

http://www.worldisround.com/articles/310774/photo15.html

This sign welcome tourists in the Louis Armstrong Airport, bringing more life to the welcome than any other city in the country!  By using positive marketing, New Orleans can attract positive news, as opposed to the more negative news in recent years.  New Orleans is one of the birthplaces of Jazz, and marketing campaigns help bring this alive.  For tourists, they come expecting to see what is in the marketing campaigns: food, fun, and MUSIC!

Watch this video below to get a taste of how the New Orleans Tourism Bureau uses television to attract customers….

With great music established in New Orleans, there is a greater attraction for more musicians to bring their talent to the city.  This creates a cycle of great music education in the country.  New Orleans can continue to grow in its tourism by using jazz as a major theme of its campaign.  Furthermore, the tourism industry creates many job opportunities to cater to tourists different tastes: musicians, cooks, bartenders, dancers, casino dealers, etc.  The possibilities are endless!

Here are some further print ads from the New Orleans Tourism Bureau…

http://www.peteramayer.com/work/louisiana-tourism-2011

http://www.neworleansonline.com/neworleans/festivals/musicfestivals/wednesdaysatthesquare.html

http://www.nola.com/politics/index.ssf/2010/09/angelle_bp_officials_meet_on_s.html

With all the great press including jazz, there is no one stopping the growth of New Orleans and its music industry!

Posted by Elisabeth Whitehead

Jazz It Up with Zatarain’s Thursday, Feb 23 2012 

Source:  http://www.zatarains.com/ 

Zatarain’s is a great example of using the New Orleans culture, and particularly a Jazz influence, to sell their products. Every touch point in their marketing efforts, from their commercials and their logo and slogan (“Jazz It Up with Zatarain’s”), to their Facebook & Twitter pages and their “Big Easy Mix” on Pandora, is inspired by the Jazz culture of the city (even the newsletter sign-up on their website is Jazz-themed).

Source:  http://www.zatarains.com/ 

Commercials:

Print Advertisements:

Source:  http://www.zatarains.com/ 

Twitter Page: https://twitter.com/#!/myzatarains

Facebook Page: http://www.facebook.com/Zatarains?ref=ts&sk=app_143215012454345

Pandora “Big Easy Mix”: http://www.pandora.com/?_sl=1#!/stations/play/765041737061348226

YouTube Channel: http://www.youtube.com/zatarainsneworleans

Currently a client of Peter A. Mayer (a local New Orleans Advertising Firm), Zatarain’s spends around $8 million on advertising for its products. [http://www.adweek.com/news/advertising-branding/zatarains-puts-account-play-59071].

Peter A. Mayer Zatarain’s Page: http://www.peteramayer.com/work/zatarains-mardi-gras-2011

Post by Amanda Zingone