Why wouldn’t colleges want to advertise on Facebook? Facebook boasts nearly 800 millions users and of that nearly 55% are between the ages of 18 and 34.

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http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

 

Facebook offers side bar ads, increased ad influence with their “like” button, and even allows you to choose who you want to advertise to based on location, age, etc. But is there a difference in the way for profit and non-for profit colleges advertise using the Facebook medium?

 

            One non-for profit college, University of Kentucky, utilizes Facebook’s new “check in” feature on its campus. The University has two tabs on its campus where students can check in. The idea behind implementing this is that students will check in and have their location broadcast to all of their Facebook friends (hopefully some still in highs school deciding on colleges). Students check in at sporting events, classrooms and other places.

 

http://adage.com/article/adages/college-marketing-effort-facebook-places/145732/

 

            Other non- for profit colleges, including Tulane University, have their own Facebook pages with information regarding the school and they allow students to post about the university. The page can allow people to say they studied there, worked there, and even went to grad school there. This information shows up on someone’s basic information when you search for him or her, allowing for the maximum number of people to be exposed to the name of the university without even realizing it. Students can also write statuses about the many activities going on around campus (Crawfest, USG elections, etc) and tag Tulane University in the post.

http://www.facebook.com/pages/Tulane-University/107977025891872

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http://www.makeyourbuildingswork.com/wp-content/themes/mybw2011/images/case-studies/tulane.jpg

  

            For profit colleges such as University of Phoenix also utilize Facebook pages where people can like the page. While these for profit universities might have more likes on their page, they cannot rely on some of the aspects that non-for profit universities can. For profit colleges tend to not have athletics and on campus events such as Crawfest at Tulane. The Universities’ page is chalk filled with posts that it writes about itself, but it does not have the same personal aspect that Tulane’s page does with all the student posts about the University activities they are participating in. While for profit universities’ facebook pages may be larger in their likes, non-for profit universities have a more personal connection to show its viewers and potential students.

 

http://www.facebook.com/universityofphoenix

 

 

Posted by Margaret Roberts 

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