• Popeyes is the world’s second largest quick service chicken restaurant group. As one of the many businesses founded in Louisiana, Popeyes relies on the culture and heritage of Louisiana, including some funky jazz to advertise its ever growing chain.

As seen in Popeyes’ culinary heritage section in its website, Popeyes has Louisiana and its accompanying cultural aspects ever at heart.

http://popeyes.com/heritage.php –POPEYES WEBSITE!

  • Within its advertising/retailing market Popeyes manages to use several Louisiana factors that overall have made the business what it is today.
  • Many of Popeyes radio and tv advertisements utilize the Louisiana influence with the help of funky New Orleans style jazz music including their “Love that chicken” jingle.
  • Popeyes recognizes the influence that jazz has on not just the community of New Orleans, but Louisiana as a whole to boost their overall success. —–> Smart Move Popeyes!!!
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  • http://gabesirt.files.wordpress.com/2010/08/home_jazz_man.jpg
  • Another popular advertising tool is the recent use of Annie the Chicken Queen in the Popeyes commercials that run on television. According to the company Annie is suppose to be “honest, vibrant, youthful and authentic”, much like the jazz music that often accompanies their other advertisements.

CHECK OUT ANNIE HERSELF

http://www.youtube.com/watch?v=BAw_8E_sJWk –POPEYES COMMERCIAL!

Posted by Margaret Roberts

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