Source:  http://www.zatarains.com/ 

Zatarain’s is a great example of using the New Orleans culture, and particularly a Jazz influence, to sell their products. Every touch point in their marketing efforts, from their commercials and their logo and slogan (“Jazz It Up with Zatarain’s”), to their Facebook & Twitter pages and their “Big Easy Mix” on Pandora, is inspired by the Jazz culture of the city (even the newsletter sign-up on their website is Jazz-themed).

Source:  http://www.zatarains.com/ 

Commercials:

Print Advertisements:

Source:  http://www.zatarains.com/ 

Twitter Page: https://twitter.com/#!/myzatarains

Facebook Page: http://www.facebook.com/Zatarains?ref=ts&sk=app_143215012454345

Pandora “Big Easy Mix”: http://www.pandora.com/?_sl=1#!/stations/play/765041737061348226

YouTube Channel: http://www.youtube.com/zatarainsneworleans

Currently a client of Peter A. Mayer (a local New Orleans Advertising Firm), Zatarain’s spends around $8 million on advertising for its products. [http://www.adweek.com/news/advertising-branding/zatarains-puts-account-play-59071].

Peter A. Mayer Zatarain’s Page: http://www.peteramayer.com/work/zatarains-mardi-gras-2011

Post by Amanda Zingone

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